When you own a developing business, especially when you are an entrepreneur, it’s easy to get so focused on bringing in your next sale, that you don’t notice what’s going on around you. While this perspective keeps the business afloat short-term – and there’s nothing wrong with that since your business lives for another day – only focusing on short-range income goals will not sustain your business over the long haul.
I’ve watched my Grandfather and Father sustain our beekeeping business for long-term gain, so I automatically followed in their foot steps. The weather doesn’t always cooperate. The bees get mite infestations. Local companies use pesticides. What if we didn’t have mid-range and long-term plans to move through circumstances that are beyond our control?
For example, many of our customers and retailers might remember that we didn’t have a Sourwood Honey Crop a few years ago. There was so much rain, that the blossoms fell off the Sourwood trees, and the bees had no nectar to collect. What would have happened to our business, if we hadn’t planned for all eventualities? I hate to think that our business would die, because we had no Sourwood Honey to sell during one season. With our emphasis on sustainability, Bee Wild continues to grow beyond our wildest dreams of success.